EREO offers its deep understanding of the MVNO business to help any MVNO candidate, regardless of its current business focus, in defining the most effective strategy to enter the mobile market in its respective country.
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NEREO´s service portfolio in the MVNO arena includes, among others, the following specialized consulting services:
Definition of the MVNO entry strategy:
NEREO is skilled to assist the MVNO candidate in defining the most adequate MVNO model given the local competitive landscape and the relative position of the existing competitors in the relevant market, by means of:
- Defining the MVNO pricing strategy as newcomer.
- Identifying the proper MVNO operational model (Full-MVNO, Service Provider, Branded Reseller) to be implemented.
- Identifying the underserved key market segments to be targeted by the MVNO.
- Developing the high-level value proposition to the market and to the Host-MNO.
Financial assessment of the envisaged MVNO business:The purpose of an expert financial assessment is twofold: to deliver an investment analysis of the MVNO which allows to our customer to take an informed decision on the intended MVNO business opportunity and to build a rational basis on which negotiate the wholesale airtime conditions with the selected Host Mobile Network Operators (H-MNO).
Support in negotiating the MVNO contract with Host-MNONEREO is able to assist the MVNO candidate in undertaking negotiations with the selected Host-Mobile Network Operators (H-MNOs), defining alternative negotiating strategies and providing interim management services to its clients.
We are experts in MVNOs expediting negotiations and pride ourselves on having achieved unmatched agreements with MNOs worldwide, getting the most convenient wholesale airtime conditions according to international best practices in the MVNO arena.
Telecom Regulatory Support:NEREO provides expert telecom regulatory support to all its clients. We understand and interpret the regulation to help the client achieve its targeted goals and to align with the specific mobile telecom regulatory framework in force in the local market.
Assistance in set-up and implementation of MVNO operations:NEREO offers its support during the MVNO launching activities. We have wide experience in:
- Defining the roadmap for operational launch.
- Running the Project Management Office (PMO) to conduct implementation project.
- Defining MVNO business processes (A-to-Z).
- Assisting in selecting providers for MVNO technical platforms and ancillary IT equipment.
- Assisting in implementing local Mobile Number Portability (MNP) systems and processes when applicable.
- Setting up interconnection with other local operators.
- Conducting testing activities in order to ensure the success of the operational launch well within the envisaged timeframes.